There is no denying that stickers are ingenious methods to market your brand. From promotional giveaways to product labels and vinyl window stickers, stickers are highly versatile and flexible in their use. However, more than just choosing to utilise it to promote your brand, selecting the right material is pivotal to successful brand promotion.

How to tell vinyl stickers apart from paper stickers?

Vinyl stickers usually have a slightly more plasticky, glossy, or shiny appearance as compared to paper stickers. While it is possible to print matte vinyl stickers or glossy paper stickers, paper stickers will never achieve the same shine that vinyl material has. Also, vinyl stickers feel smoother to the touch as compared to paper stickers.

Vinyl stickers are also more durable as compared to paper stickers, which are easier to be damaged or scratched, and the printing can run if the sticker comes into contact with oil or water.

Vinyl stickers can be peeled off easily in one motion as compared to paper which may tear apart when peeled.

Traditional paper stickers

Paper stickers have always been the common material choice due to their affordable cost and eco-friendliness. Customised paper stickers are typically printed and supplied on sheets. Apart from being incredibly cheap to print, paper stickers are highly versatile and easy to print. There are many finishing options available for paper label and sticker printing, such as gloss and matte. Depending on the nature of use, you can even have them with removable or permanent adhesive.

  • Uncoated paper stickers: Uncoated paper stickers typically have a rougher surface as compared to the rest of this list. They are easier to work with and offer a high-quality finish.
  • Glossy paper stickers: Glossy paper stickers are more durable than uncoated ones. While they are not entirely waterproof, the glossy surface allows for light wiping and outdoor exposure without much fading.
  • Fluorescent paper stickers: Fluorescent paper stickers glow in the dark, giving your stickers an added aesthetic and visibility advantage. They are best used for attracting people’s attention to crucial instructions and warnings, as well as limited-time promotions.
  • Correction paper labels: Also known as block-out labels, correction paper labels are a type of paper sticker that is used to cover up outdated or wrong information. This spot-correction tool allows you to save time and reduce unnecessary costs that come with reprinting a new batch.

Paper stickers are ideal options if you are on a tighter budget. However, they are not waterproof, are not as reliable for outdoor use, will fade over time, and will tear easily. They work best for indoor and fast use.

Waterproof vinyl stickers

If you are after high-end appeal, choosing vinyl stickers and labels are effective tools. Not only are vinyl stickers durable and long-lasting, but they also do not fade easily and are oil-proof and waterproof, making them ideal for outdoor use.

  • White gloss and white matte vinyl: They are ideal for environments that are prone to getting wet easily.
  • Clear gloss and clear matte vinyl: Otherwise known as transparent sticky labels, they offer a modern, clean look.
  • Metallic vinyl stickers: They are a creative way to make your sticker look fancier with a metallic-looking finish.

Because of its impressive finishing options, waterproof vinyl is ideal for both indoor and outdoor applications, especially if you need to apply it over a large surface area. With die cutting, you can achieve an even more detailed cut according to your desired application and design.


Whether you are looking for paper or vinyl stickers for your brand promotion, Hillier Industries can help you. We offer a wide range of commercial printing services. Contact us to find out how you can engage us today!