Labels and stickers are used for a variety of purposes. Labels are significant in informing customers to take note of them before opening their products, as they are on the exterior of the packaging boxes. On the other hand, stickers are used inside the packaging to keep the paper wrap in place. Not only are they helpful to customers, but unwrapping a product is also the first interaction that the customer has with it, and having good branding elements would help in the customer experience and your company branding.
Read on to find out the pros and cons of printing your labels and when you should leave it to the professionals instead to handle it.
Printing your labels
Printing your labels at home is good when your business is new, and you can create labels without waiting. Since you are doing the printing and orders by yourself, you can print the labels as and when you need them. This idea is great for small batches of products or seasonal offerings, as it is highly cost-effective.
However, it does come with some disadvantages. Traditional labels printed at home are less durable than professional labels. Professional label printing companies use a more refined printing process to create high-quality labels that are sharp and highly adhesive. They also have a wide selection of materials designed to be moisture, oil, and heat resistant.
When to consider upgrading to professional label printing services?
There are no set rules to follow, but here are some signs that it may be time for you to partner with a professional to print your company’s labels.
Poor brand representation
When your company grows, reaches a higher status or changes in branding, there might be better representations of your brand than the labels you produce on your own. Therefore, when the designs or labels’ quality does not reflect your business’s quality, upgrading to a professional printing service might be best.
Unable to access materials
Printing labels at home also means that only some materials are available to get the desired look in a label. As your company progresses, upgrading your product labels with better materials or quality finishes is necessary to ensure that the labels align with the intended brand image. Professional printing companies can also offer industry expertise and advice on label designs and which materials to use for the best result.
There are many factors to consider when operating a business, and this could take away precious time that you can use for planning, marketing, and branding efforts which will improve your company’s brand image and reputation. If a large amount of your time is allocated to printing your labels, it might not be the most effective use of your time.
Hillier Industries is a pioneer in the printing industry, and we value providing customers with products and services of the best quality. Please speak with us today to find the best solution for your printing needs! If you are looking for professional label and sticker printing services in Singapore, we are here to help you.